Performance Dashboard

Cliente: Acme Group · Last sync 7 mag 2026 · 08:32

💰 Spend totale

€87.420

▲ +12,4% vs prev

📈 Revenue

€412.850

▲ +28,7% vs prev

🎯 ROAS blended

4,72×

▲ +0,58 vs prev

🛒 Conversioni

2.184

▲ +18,2% vs prev

👁 Impressions

8,42M

▲ +5,1%

🖱 Click

142.380

▲ +8,9%

📊 CTR medio

1,69%

▲ +0,18 pt

💸 CPA medio

€40,03

▼ -8,4% (meglio)

🚀

Meta Advantage+ scala

Campagna AAS Conversions ha incrementato spend +€8.400 mantenendo ROAS 5,2× sopra target 4,5×.

+€42K revenue incrementale

⚠️

Google PMax saturazione

Asset group "Acme Premium" CPC +34% in 7 gg, conversion rate stabile. Refresh creativi suggerito entro 5 gg.

Risk: -€6K efficiency

📉

LinkedIn Lead Gen sotto KPI

CPL €82 vs target €55. Audience "Decision Makers IT" non converte. Test ICP più stretto in roadmap.

Action: pausa + retest

Spend vs Revenue · trend 30 giorni

Confronto giornaliero · attribuzione data-driven

Spend Revenue ROAS

Performance per piattaforma

Ripartizione spend, conversioni, ROAS

GGoogle Ads · Search + PMax + YouTube

ROAS 5,18×

Spend

€38.420

Revenue

€198.940

Conv.

1.087

CPA

€35,35

MMeta Ads · Instagram + Facebook

ROAS 4,89×

Spend

€31.180

Revenue

€152.470

Conv.

842

CPA

€37,03

TTikTok Ads · Spark Ads + Shop

ROAS 3,82×

Spend

€11.420

Revenue

€43.620

Conv.

218

CPA

€52,38

LLinkedIn Ads · Lead Gen B2B

CPL €82 ⚠

Spend

€6.400

MQL

CPL

€82,05

SQL rate

22%

Mix Spend

Allocazione budget

€87,4K

Tot 30gg

Google€38.42044,0%

Meta€31.18035,7%

TikTok€11.42013,1%

LinkedIn€6.4007,3%

Conversioni per device

📱 Mobile · 1.428 conv

💻 Desktop · 612 conv

📊 Tablet · 144 conv

Funnel di conversione

Path utente · ultimi 30 giorni

👁 Impressions

8.420.000

CTR 1,69%

100%

↓ -98,3%

🖱 Click

142.380

CPC €0,61

1,69%

↓ -68,2%

🌐 Sessioni

128.420

Bounce 42%

1,52%

↓ -86,4%

🛒 Add to cart

17.480

€23,60 AOV

13,6%

↓ -75,5%

💳 Checkout

4.280

Drop 24%

3,33%

↓ -49,0%

✅ Acquisto

2.184

€189 AOV

1,70%

Top mercati geo

Per revenue

🇮🇹Italia

€186.4K5,42×

🇩🇪Germania

€89.2K4,18×

🇫🇷Francia

€67.8K3,92×

🇪🇸Spagna

€42.6K4,01×

🇨🇭Svizzera

€18.9K6,18×

🇬🇧UK

€7.95K2,84×

Insight geografico

🇨🇭 Svizzera ROAS 6,18× ma spend solo €3K · scaling test +50% budget allocato per next 14gg per validare elasticità.

Top 10 campagne per revenue

Performance · ultimi 30 giorni · attribuzione data-driven

Above target Watch Below target

Campagna	Piattaforma	Spend	Imp.	Click	CTR	Conv.	CPA	Revenue	ROAS	Status
Acme Premium · PMax Performance Max · all-asset	Google	€12.840	1,24M	28.420	2,29%	418	€30,72	€78.920	6,15×	↑
Brand Search · Acme Search · brand defense	Google	€4.280	142K	18.620	13,11%	312	€13,72	€68.420	15,98×	↑
AAS · Conversions Italy Advantage+ Shopping	Meta	€11.620	2,18M	42.180	1,93%	298	€38,99	€60.380	5,20×	↑
Retargeting · 30d Buyers CAS · custom audience	Meta	€3.420	580K	14.280	2,46%	187	€18,29	€38.920	11,38×	↑
Search Generic · Categoria A	Google	€8.120	412K	12.840	3,11%	142	€57,18	€28.420	3,50×	→
YouTube Demand Gen Video conversions	Google	€5.820	1,82M	8.420	0,46%	98	€59,39	€22.180	3,81×	→
Spark Ads · Creator Mix	TikTok	€7.420	1,42M	22.180	1,56%	142	€52,25	€19.840	2,67×	→
Prospecting · Lookalike 1%	Meta	€8.220	1,68M	28.420	1,69%	142	€57,89	€18.420	2,24×	→
Lead Gen · Decision Makers Single Image · sponsorizzata	LinkedIn	€4.820	82K	1.420	1,73%	42	€114,76	€8.420	1,75×	↓
Display · Remarketing 7d	Google	€2.180	1,28M	3.820	0,30%	28	€77,86	€4.820	2,21×	↓

Top Creatives

Asset più performanti per ROAS · 30 giorni

Click sulla creatività per drill-down

1 M 🛍️

UGC · Unboxing edizione limitata

ROAS 8,42×

CTR 3,2%

Spend €4.820

Rev €40.6K

2 G 🎬

Video Hook · Before/After 15s

ROAS 6,82×

VTR 62%

Spend €3.640

Rev €24.8K

3 M ⭐

Carosello · 4.8★ recensioni

ROAS 5,94×

CTR 2,8%

Spend €2.840

Rev €16.9K

4 T 🎭

Spark Ad · Creator @miariv

ROAS 5,18×

VTR 78%

Spend €2.180

Rev €11.3K

5 G 🏆

PMax Asset · Premium claim

ROAS 4,82×

CTR 2,4%

Spend €1.840

Rev €8.9K

6 M 💸

Static · Black Friday teaser

ROAS 4,42×

CTR 2,1%

Spend €1.640

Rev €7.2K

7 L 📊

Whitepaper · ROI guide B2B

CPL €48

SQL 32%

Spend €1.420

MQL 30

8 M 🔥

Reels · Trending audio remix

ROAS 3,98×

VTR 54%

Spend €1.220

Rev €4.9K